Automation

Zapier vs Make: 7 Shocking Differences You Must Know

If you’re torn between Zapier vs Make for automating your workflows, you’re not alone. Both platforms promise seamless integration and powerful automation—but which one truly delivers? Let’s dive deep into the real differences, strengths, and weaknesses.

Zapier vs Make: Overview of Automation Giants

Comparison of Zapier vs Make automation platforms with interface and workflow examples
Image: Comparison of Zapier vs Make automation platforms with interface and workflow examples

When it comes to no-code automation tools, Zapier and Make (formerly Integromat) stand tall as industry leaders. Both empower businesses, freelancers, and developers to connect apps and automate repetitive tasks without writing a single line of code. However, their approaches, user experiences, and capabilities differ significantly.

What Is Zapier?

Zapier, launched in 2011, was one of the first platforms to popularize the concept of app integration through simple triggers and actions. It operates on a model called ‘Zaps’—automated workflows that connect two or more apps. For example, when a new email arrives in Gmail (trigger), Zapier can automatically create a task in Trello (action).

  • Over 5,000 app integrations available
  • User-friendly interface ideal for beginners
  • Strong focus on simplicity and ease of setup

Zapier has built its reputation on accessibility, making automation approachable even for non-technical users. Its massive app library and extensive documentation make it a go-to choice for small businesses and solopreneurs. Learn more about Zapier’s capabilities at zapier.com.

What Is Make (Formerly Integromat)?

Make, rebranded from Integromat in 2021, takes a more visual and flexible approach to automation. Instead of linear workflows, Make uses a flow-based editor where users build complex scenarios using modules connected by wires—similar to a flowchart. This allows for advanced logic, data manipulation, and multi-path workflows.

  • Visual scenario builder with drag-and-drop interface
  • Supports complex operations like filters, routers, and data transformation
  • Favored by power users and technical teams

While Make has fewer total app integrations than Zapier (around 1,000), its depth of functionality within each integration often surpasses Zapier’s. It’s particularly strong in handling large volumes of data and executing conditional logic. Explore Make’s platform at make.com.

“Make feels like programming without code, while Zapier feels like filling out a form.” — Automation Developer, TechCrunch

Key Differences in User Interface and Experience

The user experience is where Zapier vs Make diverges most dramatically. While both aim to simplify automation, their design philosophies cater to different user personas.

Zapier vs Make – Zapier vs Make menjadi aspek penting yang dibahas di sini.

Zapier’s Linear, Step-by-Step Approach

Zapier uses a straightforward, linear workflow builder. Users define a trigger app, set up the trigger event, then add one or more action steps. Each step is configured individually, and the entire process flows from top to bottom with minimal branching.

  • Ideal for simple, single-path automations (e.g., form submission → email notification)
  • Minimal learning curve; perfect for beginners
  • Limited ability to handle complex decision trees within a single Zap

This simplicity is both a strength and a limitation. For users who want to get up and running quickly, Zapier’s interface is a breath of fresh air. However, when logic becomes more intricate—like routing data based on conditions or aggregating multiple inputs—Zapier often requires multiple Zaps or paid upgrades.

Make’s Visual Flow Editor

Make’s interface is fundamentally different. It presents a canvas where users connect modules (representing apps or functions) with wires. This visual approach allows for parallel processing, loops, and conditional routing—all within a single scenario.

  • Supports routers, filters, and data transformation modules
  • Enables multi-branch workflows (e.g., if condition A, do X; if B, do Y)
  • Allows for error handling and fallback paths

For example, you can set up a Make scenario that pulls data from Google Sheets, filters out incomplete entries, transforms the data format, and then sends it to multiple destinations based on criteria—all in one flow. This level of control is unmatched in Zapier’s standard interface.

“Make’s visual editor changed how I think about automation—it’s not just connecting apps, it’s designing systems.” — SaaS Operations Manager

Zapier vs Make: Integration and App Ecosystem

When comparing Zapier vs Make, the number and quality of app integrations play a crucial role in decision-making. Both platforms support popular tools like Google Workspace, Slack, Salesforce, and HubSpot, but their reach and depth vary.

App Coverage: Quantity vs Quality

Zapier boasts over 5,000 app integrations, making it the most extensive no-code automation marketplace. This vast library means that no matter how niche your tool stack is, there’s a high chance Zapier supports it.

  • Includes long-tail and lesser-known apps
  • Frequent addition of new apps based on user demand
  • Some integrations are community-built and may lack advanced features

Make, on the other hand, supports around 1,000 apps. While this is significantly fewer, the integrations are often more robust. Make focuses on depth over breadth, offering advanced operations like custom API calls, webhooks, and data parsing within each module.

Zapier vs Make – Zapier vs Make menjadi aspek penting yang dibahas di sini.

Customization and API Access

Both platforms allow custom API connections, but Make excels in this area. Its HTTP module lets users make GET, POST, PUT, and DELETE requests with full control over headers, authentication, and payload formatting.

  • Make allows full JSON/XML manipulation within workflows
  • Zapier’s Webhooks by Zapier is simpler but less flexible
  • Make supports OAuth 1.0/2.0, API keys, and custom auth methods

For developers or teams working with proprietary systems, Make’s API capabilities are a major advantage. You can build custom connectors or interact with internal APIs without relying on pre-built modules.

For instance, a company using a legacy CRM can use Make to pull data via REST API, transform it into a standardized format, and push it into a modern marketing platform—all automated. This level of customization is harder to achieve in Zapier without additional tools or coding.

Pricing Models Compared: Zapier vs Make

Pricing is a critical factor when choosing between Zapier vs Make. Both offer free tiers, but their billing structures differ significantly, impacting cost-effectiveness based on usage patterns.

Zapier’s Task-Based Pricing

Zapier charges based on the number of tasks (actions) executed per month. A single Zap can consume multiple tasks depending on how many steps it runs.

  • Free plan: 100 tasks/month, 5 Zaps
  • Starter: $19.99/month for 750 tasks
  • Professional: $49/month for 7,500 tasks
  • Team and Company plans available for larger teams

The challenge with Zapier’s model is that complex Zaps with multiple actions can quickly consume tasks. For example, a Zap with a trigger and three actions counts as three tasks per run. At scale, this can become expensive.

Make’s Operations-Based Model

Make uses an ‘operations’ system, where each module execution counts as one operation. However, unlike Zapier, Make allows bundling operations within scenarios, and free operations are more generous.

Zapier vs Make – Zapier vs Make menjadi aspek penting yang dibahas di sini.

  • Free plan: 1,000 operations/month, unlimited scenarios
  • Basic: $9/month for 10,000 operations
  • Standard: $29/month for 50,000 operations
  • Pro and Enterprise tiers offer advanced features

Crucially, Make’s free plan allows unlimited scenarios, giving users more flexibility to experiment. Additionally, Make offers a ‘lifetime’ plan through platforms like AppSumo, which has attracted many cost-conscious users.

“I migrated from Zapier to Make and cut my automation costs by 60% without losing functionality.” — Marketing Automation Specialist

For high-volume automation, Make is often more cost-effective. A single Make scenario handling complex logic may use fewer operations than multiple Zaps achieving the same result.

Performance and Reliability: Zapier vs Make

Automation tools are only as good as their uptime and execution speed. Let’s compare how Zapier vs Make perform under real-world conditions.

Execution Speed and Latency

Zapier typically processes triggers within seconds, but delays can occur during peak times or with premium apps. Free users may experience longer polling intervals (up to 15 minutes for some apps).

  • Paid plans offer faster polling (as low as 1 minute)
  • Some apps use instant triggers via webhooks
  • Delays can accumulate in multi-step Zaps

Make, by contrast, uses a real-time engine with near-instant processing. Its scenarios are event-driven and execute as soon as data is received.

  • Typical latency: under 5 seconds
  • Supports instant webhooks and push notifications
  • Handles high-frequency data streams efficiently

This makes Make ideal for time-sensitive automations, such as customer onboarding workflows or real-time data syncing.

Uptime and Error Handling

Both platforms offer strong uptime records, with Zapier reporting 99.9% uptime and Make close behind. However, their error handling mechanisms differ.

Zapier vs Make – Zapier vs Make menjadi aspek penting yang dibahas di sini.

  • Zapier provides basic error logs and email notifications
  • Make offers detailed execution logs, including data at each step
  • Make allows for retry mechanisms and fallback paths in scenarios

For example, if an API call fails in Make, you can route the flow to a backup service or send an alert. Zapier’s error handling is more limited, often requiring manual intervention or third-party monitoring tools.

Advanced Features: Where Zapier vs Make Diverge

When evaluating Zapier vs Make, advanced features often tip the scale for technical users or growing businesses.

Data Transformation and Manipulation

Make shines in data handling. It includes built-in tools for parsing JSON, XML, CSV, and HTML, as well as functions for string manipulation, date formatting, and mathematical operations.

  • Use built-in functions like split(), map(), filter()
  • Transform data between formats (e.g., XML to JSON)
  • Aggregate data from multiple sources before sending

Zapier requires the use of ‘Formatter by Zapier’ for basic transformations, which adds an extra step and consumes tasks. Complex transformations often require external tools or custom code via Code by Zapier (Python/JavaScript).

Multi-Step Logic and Conditional Routing

Make’s router module allows a single scenario to branch into multiple paths based on conditions. This enables sophisticated workflows like:

  • Routing support tickets by priority or department
  • Applying different approval processes based on amount
  • Executing parallel actions to save time

Zapier supports basic filters, but complex logic usually requires creating separate Zaps, increasing task consumption and management overhead.

“With Make, I automated our entire lead qualification process with dynamic routing—something that would’ve taken 10 Zaps in Zapier.” — Sales Ops Lead

Use Cases: When to Choose Zapier vs Make

Understanding real-world applications helps clarify which tool fits your needs. Let’s explore common scenarios.

Zapier vs Make – Zapier vs Make menjadi aspek penting yang dibahas di sini.

Best for Beginners and Simple Workflows: Zapier

If you’re new to automation or need basic integrations (e.g., form responses to email, social media posting), Zapier is the clear winner.

  • Setup takes minutes, not hours
  • Abundant templates and tutorials
  • Great for solopreneurs and small teams

Example: A freelance designer uses Zapier to automatically save email attachments from clients to Google Drive and notify them via Slack.

Best for Complex, High-Volume Automation: Make

For businesses with complex data flows, conditional logic, or high-volume processing, Make is superior.

  • Handles enterprise-level integrations
  • Ideal for syncing databases, processing orders, or ETL pipelines
  • Used by startups and mid-sized companies scaling operations

Example: An e-commerce company uses Make to pull orders from Shopify, validate inventory in Airtable, calculate shipping costs, and update multiple fulfillment systems—all in one scenario.

Zapier vs Make: Community and Support

No tool exists in isolation. The strength of community and support can significantly impact your experience.

Documentation and Learning Resources

Zapier offers one of the most comprehensive help centers in the SaaS world. Its blog, tutorials, and video guides are beginner-friendly and regularly updated.

  • Zapier University for structured learning
  • Thousands of public Zaps to clone and customize
  • Active community forum with quick responses

Make also provides solid documentation, but it’s more technical in tone. Its learning curve is steeper, and resources assume some familiarity with logic and data structures.

Zapier vs Make – Zapier vs Make menjadi aspek penting yang dibahas di sini.

  • Video tutorials on scenario design
  • Detailed API and module references
  • Community forum with expert contributors

While Zapier wins on accessibility, Make’s community is highly engaged and helpful for advanced users.

Customer Support

Zapier offers email and chat support on paid plans, with faster response times for higher tiers. Free users rely on community support.

  • Typical response time: under 24 hours
  • Knowledge base covers 90% of common issues

Make provides email support on all paid plans and prioritized support for Pro and Enterprise users.

  • Support team includes technical experts
  • Known for resolving complex integration issues

Both platforms are reliable, but Make’s support is often praised for its technical depth.

Is Zapier easier to use than Make?

Yes, Zapier is generally easier for beginners due to its simple, linear workflow builder. It’s ideal for users who want to set up basic automations quickly without dealing with complex logic or data transformation.

Can Make replace Zapier completely?

Zapier vs Make – Zapier vs Make menjadi aspek penting yang dibahas di sini.

In most cases, yes. Make can handle everything Zapier does and more, especially for complex workflows. However, if you rely heavily on niche app integrations that Zapier supports but Make doesn’t, a full replacement may require workarounds.

Which is cheaper: Zapier or Make?

Make is typically more cost-effective, especially for high-volume or complex automations. Its operations-based pricing and generous free tier make it a better value for power users and growing businesses.

Does Make have a free plan?

Yes, Make offers a free plan with 1,000 operations per month and unlimited scenarios. This is more generous than Zapier’s free plan, which limits users to 100 tasks and 5 Zaps.

Can I migrate from Zapier to Make?

Yes, many users successfully migrate from Zapier to Make. While there’s no automated migration tool, you can recreate your workflows manually. Make’s flexibility often allows for more efficient versions of existing Zaps.

Zapier vs Make – Zapier vs Make menjadi aspek penting yang dibahas di sini.

In the battle of Zapier vs Make, there’s no one-size-fits-all winner. Zapier excels in simplicity, app variety, and beginner-friendliness, making it perfect for quick, straightforward automations. Make, on the other hand, offers superior flexibility, advanced logic, and cost efficiency for complex, high-volume workflows. Your choice depends on your technical comfort, automation needs, and budget. Evaluate your use cases, test both platforms, and choose the tool that aligns with your long-term goals.


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